Business Matters Resource List

Resource list to support readers of Business Matters

This Resource List is provided in addition to the links provided in Business Matters. The list is updated regularly by the author. The information in this list is provided on an “as is” basis, without warranty. While every effort has been taken by the author and XML Press in the preparation of this list, the author and XML Press shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained herein.

This list contains links to third-party web sites that are not under the control of the author or XML Press. The author and XML Press are not responsible for the content of any linked site. Inclusion of a link in this book does not imply that the author or XML Press endorses or accepts any responsibility for the content of that third-party site.

If you have resources to add to this list, please contact Elizabeth (Bette) Frick:

General resources

Consulting and Independent Contracting Special Interest Group (CIC SIG) Resources and Links:

Creative Business:


Open Directory List of Useful Associations for Technical Writers (and many others):

Professional Organizations, some not listed on Open Directory (navigate to Professional Organizations heading):

Section 1: Introduction

Chapter  1: Could You, Should You Go Independent?

2012 Freelance Industry Report by Ed Gandia:

Myers-Briggs Type Indicator(R) tool:

Quiet: The Power of Introverts in a World That Can’t Stop Talking


Small Business Administration:

Chapter 2: Independents’ Success Depends on Business Skills


Financial planners (obtain a list of planners in your area):

Freelancers’ FAQ:

Freelance resources:

State resources for businesses:

Consulting and Independent Contracting SIG Resources and Links:

SBA: (Go here before you buy any small business books.)

Freelancers’ FAQ:

Chapter 3: Business Plans Build Good Business


Organizations that could help you with your Business Plan:

Books that you might read:

Amazon business planning books

Classes that might help you:

Consider asking a business school at your local university if it has programs that reach out to small-business owners. In the University of Minnesota’s Management Assistance Program, for example, graduate students volunteer to help small businesses in return for a $35 fee.

The business sections of most newspapers list events and classes for professionals and small businesses. One recent weekend, my local paper listed three business plan classes, all for under $50 (one was free). Or check your community college public offerings.

Finally, other consultants may assist you in writing your plan. If you can’t pay, perhaps you could team with another independent to write each other’s plans.

Section 2: Business Strategy

Chapter 4: Attracting Perfect Customers: Developing Your Strategic Plan

Attracting Perfect Customers:

Chapter 5: Prospecting for Your Perfect Customer

Letting Go of the Words (several excellent discussions about personas that might help you visualize your perfect customer)

North American Industry Classification Systems (NAICS)

ReferenceUSA(R): Find a library near you where you can access ReferenceUSA

Warming Up to Cold Calls

Chapter 6: Are You a Generalist or a Specialist? Focusing Your Business

Liz Willis web page:

StrengthsFinder 2.0:

Freelance Folder:

Do You Need to Specialize to Succeed?

How to Start a Home-based Writing Business 5th Edition:


The Wealthy Freelancer:

Chapter 7: Telescoping for survival

No resources identified yet: Share yours with Elizabeth (Bette Frick)

Chapter 8: Medical Writing and Editing Opportunities for Freelancers



Health Career Web

Chapter 9: The Best Job I Never Took

Attracting Perfect Customers: The Power of Strategic Synchronicity

Chapter 10: Consulting for Your Local Government


Chapter 11: Could You, Should You Move Your Business?

Business Move Checklist:


Does a physical move make fiscal sense?

How do I move a business to a new address?

How to move a sole proprietorship business from one state to another

How to move your Business, LLC, or corporation to another state

Small Business Administration offers advice on moving your business:

Chapter 12: The Goal is to Get it Right, Not to Be Right (Admitting Our Mistakes)

The Big Book of Alcoholics Anonymous:

Chapter 13: The Zen of Craigslist


Wikipedia article:

Using Craigslist and about Craigslist:

Craigslist for Fun and Profit (A Practical Guide to Buying and Selling on Craigslist):

The Complete Idiot’s Guide to Making Money with Craigslist:

What to Charge: Pricing Strategies for Freelancers and Consultants:

Chapter 14: Reframing to Save our Sanity

Cognitive Reframing:

Reframing defined:

The Reframing Matrix:

Chapter 15: The Power of Certification for Independents

AMWA (American Medical Writers Association):

IABC (International Association of Business Communicators):

Professional certification:

STC (Society for Technical Commmunication):

Chapter 16: Are You a Craftsperson or an Entrepreneur?

How to make a mind map with FreeMind:

How to make a mind map with Tony Buzan:

Mindmapping: FreeMind:

The E-Myth Revisited:

Chapter 17: The Power of Groups to Support the Freelancer

This Emotional Life:

Section 3: Marketing

Chapter 18: Building a Marketing Plan

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide:

Guerilla Marketing website:

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Business:

Jill Konrath, Sales Strategist: newsletter,

Marketing calendars:

Marketing templates from Microsoft:

Sales and Marketing Pro by PaloAlto Software:

Small Business Administration: Developing a Marketing Plan:

Small Business Marketing Kit For Dummies:

Tips for Finding Clients:

Chapter 19: Flexing Your Marketing Muscles: Tactics for the Reluctant Marketer

Paul and Sarah Edwards―books

Paul and Sarah Edwards (30 recent stories)

Guerilla Marketing website:

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Business:

Well-Fed Writer website (Peter Bowerman)

Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less (book):

Chapter 20: Marketing 101: Learning from Other Independents

STC Consulting and Independent Contracting Special Interest Group archives:

Warming Up to Cold Calls:

Chapter 21: Networking for Independents

How to Network: 12 Tips for Shy People:

Nonstop Networking: How to Improve Your Life, Luck, and Career:

Nonstop Networking: Relationship Selling for Personal Success:

Passive Panda networking tips:

Pat O’Donnell networking tips:

Chapter 22: Independents and the “F” Word

2013 Compare Best Money Software:

Best Money Management Software:

IRS Small Business and Self-Employed Tax Center:

IRS Forms and Publications:




Small Business Taxes & Management:

Chapter 23: The Freelancer’s Biggest Worry–Am I Losing Money When I Bid?

What to Charge: Pricing Strategies for Freelancers and Consultants:

Laurie Lewis home page:

Chapter 24: Time Flies! Time-Tracking Software for Independent Freelancers

2013 Test Time-Tracking & Management Comparisons:

Comparison of time-tracking software:

Five Best Time-Tracking Applications:

Chapter 25: Time Matters

Getting Things Done: The Art of Stress-Free Productivity:

Getting Things Done: David Allen Company:

Managing Your Schedule by Geoff Hart: (CIC CIG)

David Allen Company:

Videos for Getting Things Done:

Chapter 26: A Room With a Window

43 Folders (finding the time and attention to do your best creative work):