Many employees are not used to persuading others. This course will help them make their case to a variety of audiences.
Who will benefit from this class?
- Managers
- Supervisors
- Administrators
- Technical personnel
This workshop covers:
- How to sell benefits rather than features
- How to target benefits to different audiences
- How to better format proposals
- How to make proposals as brief as possible, yet include all relevant and persuasive material
- How to use graphics to make a case
Learners should bring a sample proposal they have recently written (one-to-two pages; five copies).
Comments from people who have attended this class
- Bette was enthusiastic, knowledgeable, and always available to answer questions.
- I needed to learn about audience awareness.
- This helped me understand my different options in writing so that I could feel more confident about my own skills.
- I thought this was the most effective way of teaching writing I’ve ever experienced.
In the Text Doctor’s classes:
- Learners study an award-winning workbook (2002 APCC Excellence in Training Award).
- Learners interact with the instructional material and with others in the classroom; they are always engaged, always awake, always learning and questioning.
- Learners immediately apply course material to their own writing.