The Doctor is IN!

When paper is better than pixels

I mailed my paper newsletter on Monday to about 250 clients. As a result, I received a request from a former client to give a presentation at the Denver Chamber of Commerce, and another booking request for a half day training at Denver Water.

I believe that the paper version of my newsletter brings in more business than the electronic version, which I send to a different audience. I think this might be because people may feel overwhelmed with the electronic wash of information; I know I do. Paper, individually addressed envelopes, and postage seems to bring more responses than the e-mailed version.

I wish it weren’t so, as I hate the labor-intensive process and the environmental unfriendliness of the paper version. BUT I’ll take the business!

What has been your marketing experience?

The benefits of aging

“Your eyes have actually improved since your last visit,” said my eye doctor yesterday. I immediately hoped that this improvement in my lifelong near-sightedness and astigmatism was the result of all the kale I’ve been eating recently. “Nope,” she said. “It happens as you age.” (She’s impossibly young, of course, obviously younger than my youngest child).

Never mind. I’m thrilled with the improvement, one tangible benefit of getting older. I just realized another benefit, too: I’m old enough to have lived through all the recessions that are being cited nowaday (the 70s, 80s, 90s, early 2000s). I didn’t starve; I didn’t become homeless. The fact that I’ve survived those difficult times and thrived in the meantime gives me much hope in face of the daily grind of bad news.

Just the other day a client contacted me to say he’d been laid off that morning, the Monday after Thanksgiving. For the rest of the day after receiving his e-mail, I was fearful: The recession now had a new new face on it. Then I remembered that I, too, had been laid off on the Monday after Thanksgiving in 1990, and as a result, I launched my business.

“Lurched” is probably more like it for the last 18 years. In spite of all my mistakes, I’ve learned a few things that will aid my survival in these times: Trim the budget; market like crazy; accept every contract and rejoice in the work; live in gratitude; help others. I did these five things yesterday and slept deeply. I feel much better today. I’ll make it through this, and I’m grateful for my age and experience.

What do you do to overcome the financial fear when it paralyzes you?