First, I got a gentle reminder by e-mail that my appointment was on Monday. When I walked in, I was greeted cheerily by the staff. I headed right for the sparkling bowl of fresh fruit and made myself a cup of gourmet tea, the kind I don’t buy because it’s so expensive.

Then, I toured the facility before I was shown into the room where I sat down for my actual appointment.  I was able to hang my purse on the nice chrome hook on the wall that had a sign inviting me to do so.

And then the dentist arrived to poke and prod my teeth…the news wasn’t good, but I was still basking in the glow of a few minor luxuries.

I learned a lot that day, and not just about my teeth! It’s so relatively easy to offer kindness, good service, and a few minor luxuries to our clients. I’ve been to many dentists over six decades, but I never felt so good during and after a visit as I did last Monday.

I wonder what I  could do to duplicate this addicting service for my clients? Perhaps I should review my worksheets from Attracting Perfect Customers, a book that argues that we need to figure out what makes our perfect customers perfect, institutionalize our service to them, and then go find a bunch more perfect customers.

I always joke that most people dread coming to writing classes about the same way they dread going to the dentist. I try to completely surprise them when they walk through the classroom door, and now I’m going to try even harder to pamper them when I can!