The Doctor is IN!

How is painting like writing?

Why is painting like writing?

While painting what seemed like miles of baseboard and trim in my condo, it occurred to me that a painting project is like a writing project: Both involve a process.

My painting process  required the following steps:

  1. Deciding to paint; then assembling tools and equipment (paint, brushes, tape, newspapers, sandpaper); then taping and preparing the surface for the paint
  2. Painting
  3. Stepping back to look at the painted product, now dry, in a different light to see if I missed any spots
  4. Touching up whatever I missed, sometimes repainting a whole section
  5. Final touch-up and clean-up (removing tape and newspapers, scraping any stray paint, cleaning myself and my tools)

Writing projects require a similar process:

  1. Prewriting: deciding to write, brainstorming my ideas, outlining a coherent path through my often-chaotic brainstorming
  2. Drafting: Letting my ideas flow on paper without censoring or stopping to revise or rewrite
  3. Stepping back to look at the written product to see what I might have missed or what I should change (I often ask others for their opinions at this stage)
  4. Revising my writing to improve it, sometimes rewriting a whole section
  5. Editing and proofreading what I hope is the final product

No painter would consider skipping that first step in the painting process, yet many writers skip the first step and plow right into drafting without enough planning and preparation. When I write, as when I paint, I find that time spent on planning and preparing makes the project flow more smoothly.

To extend the metaphor:

  • My baseboard and door-painting project could have been overwhelming, like writing a large document can be. To avoid “painter’s block,” I divided the project into manageable chunks. I paint all the trim and doors in one room each weekend. Likewise, I divide large documents into sections and tackle them, a section at a time. Chunking painting and writing may not be as efficient as tackling the entire project at once, but dividing the work into chunks means I am more likely to do the divided work.
  • I don’t like to paint, but I like to have painted; likewise, I don’t like to write, but I like to have written.

I don’t like to write, but I like to "have written"!

My title today is a quote from someone famous (whose name eludes me). The quote alludes to a nearly universal writing block that often keeps us from our best writing efforts. I’m practicing the antidote to “I don’t like to write” right now, by disciplining myself to write every day on the introduction to my book on Marketing Bingo.

Come to think of it, writing is a lot like marketing: “I don’t like to market, but I like to “have marketed.” Maybe that’s why I’m writing this book–for all of you who postpone marketing because of “marketer’s block.” The solution to writing block is writing; the solution to marketer’s block is…to market. Pick a tactic, any tactic,  and do it, laying out the steps you need to follow to accomplish it.

One tactic is “Get a newsletter!” Here’s what the steps are: 1. Find a delivery method. 2. Find what you want to say (your voice). 3. Find listeners (readers). 4. Create a schedule. 5. Write. 6. Publish. 7. Repeat 5 and 6.

When I finish this blog, I’m going to sit down to read the information for a new health insurance program I will probably sign up for. I got the information from a man I had contacted three years ago about health insurance when I moved to Colorado. He looked at my current policy and said he honestly couldn’t provide anything better at that time. He sent me newsletters for three years. Two days ago, my insurance company wrote to raise my rates, and Andrew’s newsletter hit my e-mail box at almost the same time. BINGO! I e-mailed him right away to get a quote, and I think I have a new insurance agent.

And that’s why we market. Not because we like to, but because we need to, and it feels so good to have new business (and repeat business) come knocking at our door.

And that’s why I am writing this book. Good marketing is like good writing: Just do it! And then do it over and over until you get it right. Then get it better.

The marketing isn’t fun, but the business it brings IS fun.